What customers want
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Do you know what your customers want? What is the point in spending time and money on marketing, if you don’t understand who your customers are, or what they need?
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
— Peter Drucker
When a business is created, there is a business plan. Included with this plan is a customer analysis. This information may include, but not be limited to, the customer needs, his understanding of the product, whether price or quality has the most importance, how much research would be done before purchase, or the best way to reach the customer. This information is important. Equally important is the knowledge that this customer profile may evolve over time.
As times change, so do your customers’ needs. Business owners should not be complacent in the products and services they provide, but continue to research their market. What happens if you don’t recognize what your customers want? A well-known example is Kodak. This 124 year old brand filed for bankruptcy in 2012. Kodak failed to recognize the popularity and advantages of digital photography, and continued the focus on traditional film and cameras.*
An understanding of your audience, how a product or service is used, and the buying experience is necessary. What is the best delivery method for your message? Will print marketing or a website have more resonance? This understanding may lead to innovations and improvements that will help grow the business.
As part of my recent rebranding as Resolution Creative, I would like to ask a favor of you.
I have created a survey regarding the marketing services you may use for your business, and how you select a vendor. I may even call some of my subscribers for more in-depth research. Click here to answer just 10 questions.
If you are interested in how Resolution Creative may help your marketing, please contact us at info@resolution-creative-services.com
Are you interested in creating a survey? Survey Monkey lets you create surveys, collect results and analyze data. This can help you decide what may be the next step for your business or organization. A basic free package is offered. Here are some tips they offer to get started: Define Your Objectives
Figure out the decision or decisions you’re trying to make to focus your survey. Work Backwards
Once you’ve set your objectives, determine the data you need to gather in your survey to make your decision. Check for Bias
Make sure you’re not asking leading questions. Do a Test Drive
Send your survey to friends and colleagues for a test run. They’ll help make sure your questions and response options are understandable and all your survey logic works. Collect Results and
Analyze Data
This is where it gets really fun. The data rolling in from your survey should help you decide what product to launch next, how to raise more money at your next fundraiser, what to do to keep customers coming back, what to serve at your next party and much more. Click here for more details.