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Website Update, Be Discovered

Posted by on 4:40 pm in Newsletter | 0 comments

Website updating will help clients find you Perhaps your business or organization has not changed in years, but the internet has. It may be time to update your website to meet current standards, compliance, and make it easier for your customers to find you. I recently attended Wordcamp Chicago, a two day conference for everything related to WordPress, a content management system used in website creation. I’d like to share a couple of important takeaways from the event regarding SEO. (Search Engine Optimization) If your website is not using...

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Change is Coming…

Posted by on 2:10 pm in Newsletter | 0 comments

How It Affects Your Marketing The new year traditionally triggers a time for reflection, followed by planning for the future. In planning for this year, no matter who you voted for, you probably realize it will be a time of change — time to consider how your organization or your audience might be impacted by the new administration, and the message you will need to communicate in your marketing. There may be multitude of different audiences you need to reach. Here are just a few examples. Immediately after the election there were increased...

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Do You Need Branding Guidelines?

Posted by on 3:13 pm in Blog, Newsletter | 0 comments

You’ve probably been told, and acknowledge, that a business logo is important; a well-designed logo is a visual reminder of a brand.  However, the logo is only one element in your visual branding. Is there a consistent look in your marketing materials? If you look at your website, printed materials, and advertising, are there a variety of styles being used? Are old elements being mixed with your new identity, creating a mishmash of styles and confusion? Brand standards specify guidelines for the size and placement of a logo, approved colors...

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Beyond the TriFold Brochure

Posted by on 3:16 pm in Blog, Newsletter | 0 comments

“I have a website. I don’t need a brochure.” I’ve heard this many times. A website is just one way to reach your audience. It takes multiple contacts before you make an impression. By utilizing print in addition to your online marketing, you provide information that is easy to access and save for future reference. But how do you make your print marketing stand out in a sea of tri-fold brochures?  An affordable option you may not have considered is to break away from the more common sizes and layouts with the creative use of trims and...

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Thanking You

Posted by on 8:57 pm in Blog, Newsletter | 0 comments

I am grateful I can help you and others by doing what I love. Some of the best client relationships have come through referrals.  If your referral leads to a new client, let me show my gratitude with 10% off your next project. If you’ve been receiving my newsletter, and we have not yet worked together, I will give you a 10% discount on your first project. Thank you and have a wonderful Thanksgiving Holiday!   About the photo Last fall, I went to Waterfall Glen to photograph the autumn landscape, and stumbled upon this magical...

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Too Many Hats

Posted by on 8:46 am in Blog, Newsletter | 0 comments

How many hats are you wearing? Graphic designer and business owner. College instructor. Landlord. Those are some of my hats. Then there’s that whole work / life balance thing. Wearing too many hats at once can be a heavy burden, whether juggling diverse businesses or multiple responsibilities within your organization. Part of the burden is trying to undertake every task yourself instead of finding reliable resources who can help you. For example, as part of my vacation rental, I am required to pay monthly payment of a hotel tax. It’s not a...

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Planning Ahead

Posted by on 2:03 pm in Blog, Newsletter | 0 comments

Suddenly, there are cooler temperatures at night. The days are not quite as long, and in the mornings there’s a parade of children passing my house on the way to school. Though not officially fall, summer has come to an end. I don’t think I am alone in suddenly realizing many of the projects planned for this summer have not been completed, or in some cases, even begun. Often we have ambitious plans for a new beginning, but fail to start. Not only in our personal lives, but also in business. Part of this can be attributed to the lack of a...

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Working from Home

Posted by on 12:14 pm in Blog, Newsletter | 0 comments

Working from Home? Are you in the Fox Valley area? Perhaps you’ve heard about the exciting business community developing at 25N Coworking. There are opportunities for making connections, educational events and an environment for collaboration. Click here for a pass for a personal tour and trial day.

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Getting Sh*t Done

Posted by on 5:24 pm in Blog, Newsletter | 0 comments

Getting Sh*t Done (or How I Spent My Summer Vacation.) Last week I traveled to Brooklyn, New York. It wasn’t for a client, family or vacation. It was a “grass-roots” retreat to review my own business, marketing strategies, and business organization. After attending the 2009 Creative Freelancer Conference in San Diego, I enrolled in a marketing coaching group led by Ilise Benun. After our coaching sessions ended, I continued a weekly discussion, by phone, with two others from the group, Tricia Okin and Dianne Rohlkohl. Each week we analyze the...

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Working with a Designer

Posted by on 11:54 am in Blog, Newsletter, Uncategorized | 0 comments

… and creating award winning design   Resolution Creative recently received a Gold Aster Award in the category of multilingual healthcare marketing for a poster designed for VNA Health Care. The Aster Awards are given for excellence in healthcare marketing. I have won awards in the past for work with VNA Health Care and Midwest Heart Specialists. Both of these organizations were regular clients over the last eight years, with whom I worked closely in creating their marketing communications. Award winning work is possible when there...

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