Designing a logo is about more than finding some clip art and a cool font. It’s about your business and your audience. The best logo design is a memorable, reproducible marriage of an original graphic image and font that will create a unique identity for your business.
A logo serves as a visual reminder to your audience’s memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence. It has to convey your company’s focus, and it must be easy to read, eye catching, easily recognizable, timeless and memorable.
Since a logo is the most commonly seen element of your business, here’s our rules for logo design.
- Simple – Keep it simple and your branding will be easier to understand at a glance.
- Memorable – Use a unique, yet simple, element that relates to your business.
- Timeless – Don’t just follow trends. Your logo will look dated in few years and it will be costly to change.
- Versatile – Your logo should reproduce well at any size or usage. It should have the same impact in black and white as it does in color.
- Appropriate – A logo should reflect the industry and market served.
Read what one of our logo clients has to say about our work:
“I have hired Lisa on a couple of projects. The bottom line, if the clients are happy with a logo design, I am happy! Let’s just say her designs made them ecstatic. Quick, Creative and Quality. She listens, and gives you just what you ask for.”
– Brian Basilico, B2b Interactive Marketing and Author of It’s Not About You, It’s About BACON!
Whether you need a redesign or creating a new identity, contact Resolution Creative and we can discuss the possibilities.
Case Study: Image Awards Logo Redesign
The badge look of the logo reminds the viewer of the engraving services offered.
Illinois Mathematics and Science Academy
The interlocking shapes of the number 30 illustrates the anniversary theme of working together.
The initial of the name becomes a bold of fabric, circled by the cord and tassel. We create custom images for businesses.
The cross strokes in the A and H are rendered as a stylized wheat plant, creating an identifiable image for the business name.
The viewer reads the active figure as the i and a, the name conveying a visual of the goals of the business.