Is Print Part of Your Marketing Mix?

Digital marketing and print marketing – it shouldn’t be an either / or choice. When both media are used, your brand and overall campaign are stronger. The highest consumer response comes form cross media campaigns.

Creating a printed piece that is visually appealing attract your audience, and may be the first step in gaining new customers. Using Every Door Direct Mail by the US Postal Service is a simple way to get the message to your targeted local community. Add a call-to-action on your printed piece. This can include a URL, or QR code,  sending customers to a specific landing page offering discounts or special offers. You can make it easy for customers to distribute your content with social media share links on the page, reaching an even wider audience.

A cross-media marketing campaign will reinforce your brand. Contact Resolution Creative to discuss creating your next marketing campaign; print and web.