Pivot in a Changed World

March 2020

This week I prepared to do something new: teach graphic design classes entirely online. 

In addition to my design business, Resolution Creative, I am part of the adjunct graphic design faculty at two community colleges. Both schools were scheduled to close for spring break. At the last minute another week was added to the break so the schools would have time to convert all their classes to an alternative learning delivery method, due to the rapid spread of Covid-19. I had just two weeks to rapidly learn if this was possible, how to accomplish it, become familiar with new applications, and then revise my syllabi to reflect the changes. This was no easy task. I teach three different design subjects, with students of varying needs and experience. 

The world has changed overnight and it is still changing. How has this impacted your business? Do you suddenly find yourself working in a different way, or thinking how you might need to change what you offer? Perhaps it is time to pivot for your business to survive. That could mean changing the content of your campaigns, and the distribution channels.

If you are contemplating a change,  call me for a 20 – 30 minute brainstorming session on how this can be communicated to your audience effectively. We can chat on the phone or arrange a virtual face-to face meeting. Contact Lisa at 630-661-1140 or Lisa@lsydesign.com. You can also schedule a session online using Calendy.