newsletter
Newsletter
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Read some of the articles we’ve shared in the past:
Design Process
What to Expect during the Design Process
Have you ever worked with an outside resource to develop visual communications for your product or service? Realizing that no two companies are alike, and the flow might vary depending on the project, here is an example of the design process. This represents what you might expect when working with Resolution Creative to create a solution for your marketing needs.
First, let’s start a conversation. The purpose of this is to review the product or service and your current marketing. What works for you and what doesn’t. What do you need to communicate and how? Who is your audience? Are there technical requirements that need to be considered? It is important you know your marketing budget, so a solution may be developed that fits your needs.
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Plan and Research before Working with a Web Designer
Many times I have been approached by clients to discuss designing a website, and find the client has no idea of what they want or need. Here’s a few tips on research you might do and information to have before meeting and working with a web designer.
What is the goal of the website?
Will you be selling products on the website, or will it be a static site, providing information?
If you want to update the site frequently for event or sales promotions, you may need a site that you can edit yourself. Knowing the goal of your site will determine the platform used, what features are required, and the budget. (more…)
Batavia United Way Website
Batavia United Way Website Redesign
Client: Batavia United Way
Industry: non-profit
Project: website redesign
Old Batavia United Way website, before redesign
Problem: Batavia United Way felt their old website was outdated in many ways. It had been designed by a volunteer with some programming knowledge, but the local non-profit did not have any one on staff who knew how to maintain or update the site.
The original site design was based upon a template provided by the national United Way organization, and featured links to the national site. Over time many of these sites had been moved resulting in dead links.
Much of the content on the home page template was irrelevant to the local Batavia United Way’s mission and outreach. A calendar, listing primarily board meetings, was dominant, taking valuable real estate on the site. There was no structure, or hierarchy of information. Graphic elements appeared to float in space.
One of the frustrations was the absence of a way to feature or promote fundraising events and programs offered throughout the year. A volunteer was only able to add a line of text about an upcoming event as part of the footer, and link to an external site. (more…)
What customers want
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Do you know what your customers want? What is the point in spending time and money on marketing, if you don’t understand who your customers are, or what they need?
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
— Peter Drucker
When a business is created, there is a business plan. Included with this plan is a customer analysis. This information may include, but not be limited to, the customer needs, his understanding of the product, whether price or quality has the most importance, how much research would be done before purchase, or the best way to reach the customer. This information is important. Equally important is the knowledge that this customer profile may evolve over time. (more…)
Formerly Lisa Smith Youngdahl Graphic Design
Lisa Smith Youngdahl Graphic Design.
Kind of a mouthful, isn’t it?
Meet Resolution Creative. And visit our new website at Resolution-Creative.com
Why am I changing? There are several reasons. Many people don’t really know the meaning of graphic design, or what a graphic designer does. Even within the profession, the term graphic design is transitioning to “visual design.” (more…)