Marketing with Posters
Advertising poster designed by Alphonse Mucha for Moet & Chandon champagne
Did you know that posters were one of the earliest forms of marketing?
In the 19th century, industrialization led to the birth of a middle class; workers who had disposable income and purchasing power. At the same time, new and affordable color printing technologies were developed. Because of these two factors, print advertising was born. Potential customers were reached through the use of posters displayed in outdoor spaces; public streets, markets, and town squares.
Advertising posters were designed by Henri de Toulouse-Lautrec, Alphonse Mucha and other well-known artists. Since that time, posters have been used not only for product advertising, but for political messages, promoting a cause, public service campaigns, motivational messages, event marketing… Posters work, and are still effective.
Unlike the 1800s, there are many other forms of mass communication we can use today. Yet a poster can have a role in a multi-channel marketing approach.
Posters are affordable and will reinforce your marketing message and brand.
Shepard Fairey’s iconic poster represented Barack Obama’s 2008 presidential campaign.
To be effective, a poster should be well designed and cater to your audience. It needs to be seen from a distance; eye catching, colorful, and easy to read. Integrating the typography with the art will communicate the message while maintaining a unity within the design.
Are you interested in including a poster design in your marketing? Contact Lisa at Resolution Creative to discuss how we might work together.
Current work:
Poster Design for PechaKucha Batavia
What is PechaKucha? It’s an evening of different topics with a variety of speakers, each showing 20 slides during a 6 minute and 20 second presentation. There is a theme for each event, with a unique poster, ad and program card design. A different artist is selected to design the materials for each event.
Poster designed for Batavia PechaKucha, featuring an original digital illustration by Resolution Creative.
This is the second time I have been the event designer; both times I created an image that would be a unique representation of Batavia itself. The theme chosen by the committee was “Emergent.” I created an original digital illustration of a scene along Batavia’s Riverwalk at the Fox River. My intention was to capture the style of the WPA posters, a design approach still being used by our National Parks.”Emergent” will take place on May 31. Read more about it here.