Direct Mail Marketing

Direct mail is a way to target your message to your audience, and send a message directly to the people who may need your product or service.  If you are a small business, you’re probably marketing locally. The US Postal Service offers Every Door Direct Mail (EDDM.) This is a service that delivers to every address in a targeted area; you don’t need to provide addresses on the pieces, just the zip code for the area where you want to market.
The USPS has specified sizes for EDDM, and Resolution Creative can print postcards for you that meed these specifications. When you want to place an order for EDDM, take a look at the “Size” dropdown menu in the pricing calculator. The postcards that meet USPS requirements are clearly marked as EDDM eligible.. Simply order the postcards and take them to the neighborhood post office for mailing. This an easy and economical way to reach every home in your market. For more details about EDDM, click here to visit the USPS site.

You may not be planning to market by blanketing a geographic area, but have a mailing list based upon special interests, or income. Resolution Print can provide direct mail services for you. When you order your printing, just provide an excel spreadsheet of your mailing list, and your brochure or postcard will be mailed as soon as it is printed.

Print should not be the only way to market. Businesses need to take a multichannel approach, print, social media, websites, video  should complement each other, deliver your information in a consistent manner to establish your message and your brand. When your audience sees a message in print, it’s reinforced and triggers interest in visiting  your website, your Facebook page — all of these channels work together to build awareness and will lead to sales. Not sure how to get started? Contact us, and we can discuss the next step.