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Campton Township Parks & Open Space Website Design
Client: Campton Township Parks and Open SpaceIndustry: local governmentProject: website design Website for Campton Township Parks and Open SpaceDesigned by Resolution Creative Problem: The Parks and Open Space Program did not have its own web presence, just a link on Campton Township site. Information about Parks and Open Space was difficult to find. The beauty of the area was not conveyed, and the technology used on the site was outdated. Parks and Open Space content was in an iframe, which is one HTML document embedded inside another....
read moreUsing the Correct Color Mode and Resolution for Print
I recently explained the need for correct image resolution and color mode in response to a friend’s Facebook post. My friend works for a major metropolitan newspaper, and was frustrated by the continual submission of low resolution images that were not usable for print. Are you making the same mistakes? Do you know how to set up an image properly for print? For images, two of the main requirements are using the correct color mode and resolution. Here is a brief explanation. Print uses pigment inks and the web uses light colors. Think back to...
read moreVNA Health Care Flyer redesign
Client: VNA Health Care – Aurora, IL Industry: non-profit health care Project: flyer redesign Problem VNA Health Care prints a series of flyers for each clinic location. The information provided includes the location, the staff, and the specializations provided at that clinic. Because of the turnover in staff, there is often a need for the flyers to be updated. The client was interested in an updated look, while still keeping within the brand standards. Solution The existing flyer had a lot of visual clutter in the dark background and...
read moreWarm Holiday Wishes
Ever since I was a little girl, I’ve designed my own Christmas cards. As a child, I created with crayon, but still remembered to add a copyright mark on the back. Through the years I’ve experimented with different techniques, from linoleum block printing and hot press type to foil fused to the card with laser printing. This year’s card is an original illustration I created in color pencil, and printed by Resolution Creative print services. If you are in the Fox Valley Area My card designs are available for purchase at...
read moreShop Local for Marketing
One of the phrases we’re hearing repeated throughout the holiday season is to “Shop Local,” along with the promotion of Small Business Saturday. Buying goods locally is an investment in your community, and strengthens the economic base. However, buying local and supporting local businesses should not be limited to brick and mortar retailers. Do you know the vendors available to you locally for your graphic design and marketing? Working with an independent consultant will yield results targeted to your market, marketing...
read moreBrand Consistency
There’s a logo that has bothered me for years. I have often driven by it, and it has never failed to annoy me. As a graphic designer, I have certain expectations of a logo. A good logo design should be simple, legible, recognizable and and usable on a variety of media. I see many logos that don’t fit that criteria, but none of them annoy me as this one does. This has the potential to be an effective logo, but it is not being used with consistency. A logo is part of your brand. To be effective, and build recognition and the brand,...
read moreDesign Process
What to Expect during the Design Process Have you ever worked with an outside resource to develop visual communications for your product or service? Realizing that no two companies are alike, and the flow might vary depending on the project, here is an example of the design process. This represents what you might expect when working with Resolution Creative to create a solution for your marketing needs. First, let’s start a conversation. The purpose of this is to review the product or service and your current marketing. What...
read moreDesigning for Print
A client called me last week. A special event was being hosted by this health care organization, and the client wanted more than a standard invitation. Something that would stand-out and be noticed. Perhaps a die-cut? In this interactive age, the request was a designer’s dream. My project load has become increasingly digital. But there are just some things you can only do in print media. Die-cuts, folds, specialty papers, embossing, foils, letterpress are just some of the features print designers drool over. Print is tactile, and has a...
read moreBusiness Christmas Cards
Why You Should Be Sending Business Christmas Cards It’s beginning to look a lot like Christmas. Before the Halloween decorations even come down, Christmas displays are going up. As a business, you may be thinking about corporate parties, client gifts or holiday cards. You do send cards to your clients, don’t you? It’s a subtle, yet inexpensive, method of name recognition. Sending a card shows your clients that you value the relationship and recognize their importance to your business. Don’t email your holiday greeting. A traditional printed...
read morePlan and Research before Working with a Web Designer
Many times I have been approached by clients to discuss designing a website, and find the client has no idea of what they want or need. Here’s a few tips on research you might do and information to have before meeting and working with a web designer. What is the goal of the website? Will you be selling products on the website, or will it be a static site, providing information? If you want to update the site frequently for event or sales promotions, you may need a site that you can edit yourself. Knowing the goal of your site will...
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