Designing a Logo for a Church
A recent design project involved creating a logo for the Congregational Church of Batavia. The church did not have an existing logo, and there was a need for a logo that would tell the viewer who they represent.
My logo designs are usually not this detailed, but a minimalist logo would not be as effective in communicating the message the Congregational Church of Batavia needed to tell. The church thought it important to incorporate the colors of the Pride Flag. Although this meant using many more colors than I usually use in a logo design, it served a purpose. It immediately conveys this is an open and accepting church, an important message that the church wanted to tell.
The steeple was an important element as well. It is recognizable as the Congregational Church of Batavia, distinguishing them from other churches in the area. The pride colors are rendered in a style reminiscent of a stained glass window, further reinforcing the identity of a church.
Knowing that a logo sometimes needs the ability to be reproduced in one color, or a small size, I used color blocking with breaks in the colors and strong contrast in the steeple. The logo could then remain legible even when limited to single color printing or used at a small size.
After the design was approved, I provided versions that included the graphic element only, with the church name, the church name by itself and with the motto, and a version to use on a dark or busy background. I wanted to guarantee that no matter what the need, the logo would be usable.
Some of the other logos created by Resolution Creative may be viewed here.