Making an Investment in Your Branding and Logo Design

You may have seen companies advertise logo designs for $5 – $25. Most of the low price designs provided use cheap stock clip art and free fonts instead of something custom designed for your business. Even worse are the “design companies” who copy other designers’ work. Usually the client does not receive a logo that is distinctive or memorable, but very generic in concept. Many of them are too complex, using lots of fine lines and too much detail. When used at a small size, the fine lines will be lost and it may be difficult to understand the logo. You may not receive a logo that is scalable for use at a larger size. If you’re paying a low price, you’re going to have a low-end logo. That is not how you want your business represented.

How the Professional Design Process adds Value

Professional designers have a process in developing your visual identity that has a value worth much more than $5. Here are the steps Resolution Creative uses to create a logo for your brand:

• Meeting with client to understand the business and market and the direction the brand wants to go.
• Researching the industry and competitors.
• Sketching out ideas, finding unique shapes in letters of the business name and creating simple illustrations. 
• Developing logo design concepts based upon sketches, integrating type with graphics and /or customizing the typography.
• Determining what concepts work best in communicating with your audience.
• Presenting 2-3 design concepts to client in black and white, so the client can focus on the form and if the design is effective. 
• The client will select one logo for final development and color will be selected.
• Different color modes and file formats will be provided, along with a social media avatar. 

All of this takes time to carefully develop a logo that is truly representative of your brand and will deliver your message.  Do you have a brand or logo refresh in mind? Click here to see some of the logos designed at Resolution Creative, or contact Resolution Creative if you’d like to start a conversation about a new logo design.

Here are some recent designs by Resolution Creative, created for JLT Photography. Read below for more information about this project.

Recent Work – JLT Photography

I was approached by JLT Photography to design a logo to better represent his business. His main market was fire departments, shooting fire fighting action shots and portraiture. His current logo features a camera with a flame, but he wants to expand his business and needed a logo that would appeal to a wider audience. While I did show him some design concepts that used a lens graphic or camera, he decided to just use the business name as the logo itself. This type of logo is called a lettermark, a unique logo was created by customizing the type and using the letters in the business name to create a graphic identity. Since he had two new markets he wanted to reach, both corporations and teen athletes, Resolution Creative developed two different logos for these widely different audiences.

Does your logo represent where you want your business to be? Is it distinctive, memorable, and reproducible? Contact Lisa at Resolution Creative for a free audit of your current logo and branding.