The Theory of (My Design) Evolution

Resolution Creative has been in business for over 30 years, originally under the name Lisa Smith Youngdahl Graphic Design. As with most businesses, there has been a period of evolution over the years. Much of the evolution has been caused by technology changes.

My graphic design education had focused on drawing and fine art as well as the principles of design. My early career was spent at a drawing board and the tools of the trade were pencils, technical pens, and markers. Everything changed in the 1980s with the introduction the Macintosh computer. Within a few years, the graphic design industry had gone digital. It was adapt or die.

Installation of the mural designed by Resolution Creative for the Dunham Fund corporate office, featuring digital artwork.

Today, with software making visual communications more accessible, some of my past clients have brought the design work in-house. While I will miss those clients, there have been exciting opportunities the past year that indicate the direction my business will evolve. Some of the design work I created in 2018 used my “non-digital” drawing skills, such as the bass guitarist illustration on the Blues Blend coffee packaging. I also had some exciting digital illustration projects, including a five panel mural for the Dunham Fund office. The installation of the mural (shown above) should be completed in the next few weeks.

You can see more of my traditional illustration work in the portfolio on this website here. I am also offering a free image download with each newsletter in 2019.

Although I am planning to focus on my illustrative skills moving forward, I will still offer the same professional and award winning graphic design services. Perhaps your business has also undergone an evolution? You may need to hire an expert to help you market those changes. Contact Resolution Creative for a free consultation.