Why put a photo on your business card?

Do you ever wonder why certain professions feature a photograph of the business person on the card? I certainly have. Seeing someone’s face doesn’t make me want to buy insurance. But according to an article in online news source Patch, in some businesses your personality is your selling point. You should have a photo on your business card if you are in real estate, consulting, etc. Other tips offered include placing a special offer or coupon on the card, listing areas of expertise, and including your social media links.

However, the 5 for 5 Marketing and Branding Tips video series presents the argument that putting your personal photo on your business card is not an effective Brand Strategy. A photograph of yourself on a business card does not tell the consumer why what you offer is preferable to your competition. Better to use a logo or tagline that aligns with your business strategy.