Image Awards Logo Design
The new logo for Image Awards Engraving and Creative Keepsakes
Client: Image Awards Engraving and Creative Keepsakes, Inc.
Industry: Retail
Project: Logo Design
Image Awards Engraving and Creative Keepsakes, Inc. is a retail business based in Geneva, Illinois. A successful business, providing trophies, corporate awards, and personalized gifts. All engraving and color imprinting is done onsite. The successful business is owned by Patty Donohue who was recently featured in “Building Your Business the Right Brain Way” by Jennifer Lee.
As the twentieth anniversary for the business approached, Patty decided it was time to reinvigorate her logo. She did some tweaking to her existing logo, and asked for opinions on Facebook. Most of the opinions posted were actually recommendations for different designers she could use, The logo contained a photo of a trophy. Using a photograph violates one of the requirements of a logo design; it needs to be scalable at any size. Patty decided that it was time to hire a professional, and contacted Resolution Creative.
Old logo for Image Awards
Meeting with Patty, and creating her design brief, I learned that she had three target customers for her store. Sports teams, corporate recognition, and the female gift buying looking for something unique. She wanted to emphasize that the business was local, and owned by a local, fun gal. There were several challenges; the length of the business name, the variety of products and audiences,
Alternate version of the logo, with beer spilling out of the trophy
After several concepts were presented, the design selected featured a trophy. While Image Awards Engraving and Creative Keepsakes has several markets, trophies are the mainstay of the business. The arrangement of the illustration, with the type and ribbon, form a badge. The logo could easily be envisioned on a label, or used without the trophy if needed. Patty requested a change to take the concept a bit further, filling the trophy with beer. Both of us loved the whimsy this added to the design. However, realizing many of her customers were school sports teams, it was decided to use the “foam” version only for special occasions.
Need a new logo design, and a designer who will work closely with you to create a unique image for your business? Resolution Creative will develop a memorable solution that will convey your focus.