Designing a logo is about more than finding some clip art and a cool font. It’s about your business and your audience. The best logo design is a memorable, reproducible marriage of an original graphic image and font that will create a unique identity for your business.
A logo serves as a visual reminder to your audience’s memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence. It has to convey your company’s focus, and it must be easy to read, eye catching, easily recognizable, timeless and memorable.