blog
Beyond the TriFold Brochure
“I have a website. I don’t need a brochure.” I’ve heard this many times. A website is just one way to reach your audience. It takes multiple contacts before you make an impression. By utilizing print in addition to your online marketing, you provide information that is easy to access and save for future reference. But how do you make your print marketing stand out in a sea of tri-fold brochures? An affordable option you may not have considered is to break away from the more common sizes and layouts with the creative use of trims and...
read moreThanking You
I am grateful I can help you and others by doing what I love. Some of the best client relationships have come through referrals. If your referral leads to a new client, let me show my gratitude with 10% off your next project. If you’ve been receiving my newsletter, and we have not yet worked together, I will give you a 10% discount on your first project. Thank you and have a wonderful Thanksgiving Holiday! About the photo Last fall, I went to Waterfall Glen to photograph the autumn landscape, and stumbled upon this magical...
read moreToo Many Hats
How many hats are you wearing? Graphic designer and business owner. College instructor. Landlord. Those are some of my hats. Then there’s that whole work / life balance thing. Wearing too many hats at once can be a heavy burden, whether juggling diverse businesses or multiple responsibilities within your organization. Part of the burden is trying to undertake every task yourself instead of finding reliable resources who can help you. For example, as part of my vacation rental, I am required to pay monthly payment of a hotel tax. It’s not a...
read morePlanning Ahead
Suddenly, there are cooler temperatures at night. The days are not quite as long, and in the mornings there’s a parade of children passing my house on the way to school. Though not officially fall, summer has come to an end. I don’t think I am alone in suddenly realizing many of the projects planned for this summer have not been completed, or in some cases, even begun. Often we have ambitious plans for a new beginning, but fail to start. Not only in our personal lives, but also in business. Part of this can be attributed to the lack of a...
read moreWorking from Home
Working from Home? Are you in the Fox Valley area? Perhaps you’ve heard about the exciting business community developing at 25N Coworking. There are opportunities for making connections, educational events and an environment for collaboration. Click here for a pass for a personal tour and trial day.
read moreGetting Sh*t Done
Getting Sh*t Done (or How I Spent My Summer Vacation.) Last week I traveled to Brooklyn, New York. It wasn’t for a client, family or vacation. It was a “grass-roots” retreat to review my own business, marketing strategies, and business organization. After attending the 2009 Creative Freelancer Conference in San Diego, I enrolled in a marketing coaching group led by Ilise Benun. After our coaching sessions ended, I continued a weekly discussion, by phone, with two others from the group, Tricia Okin and Dianne Rohlkohl. Each week we analyze the...
read moreWorking with a Designer
… and creating award winning design Resolution Creative recently received a Gold Aster Award in the category of multilingual healthcare marketing for a poster designed for VNA Health Care. The Aster Awards are given for excellence in healthcare marketing. I have won awards in the past for work with VNA Health Care and Midwest Heart Specialists. Both of these organizations were regular clients over the last eight years, with whom I worked closely in creating their marketing communications. Award winning work is possible when there...
read moreResolution Creative wins 2015 Aster Award for Multilingual Health Care Advertising
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014. Resolution Creative was recognized in the category of multilingual advertising. The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and are...
read moreWhat Story Can You Tell with An Infographic?
There’s been a lot of buzz in the design world about infographics the past few years. An infographic can simplify a boring or complex subject, making it visually engaging and easier to understand. 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 faster than text. How did I learn this? Through numerous infographics. Shown here is an infographic Resolution Creative designed for a data consultant. Since an infographic is a picture, it is easy to share via social media. If it is well designed, and...
read moreKeep It Simple
You’ve probably heard that phrase at some point in your life, but how many businesses apply this principle to their website? If a website has too much information, or unnecessary images, it may obstruct your message and drive your audience away. According to Manta, websites should be uncluttered and easy to navigate. Keep it simple: your copy should be concise, and use white space between your images and text to improve readability and create a pleasing online experience. Your professionalism will be communicated through your copy and the...
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