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Getting Sh*t Done

Posted by on 5:24 pm in Blog, Newsletter | 0 comments

Getting Sh*t Done (or How I Spent My Summer Vacation.) Last week I traveled to Brooklyn, New York. It wasn’t for a client, family or vacation. It was a “grass-roots” retreat to review my own business, marketing strategies, and business organization. After attending the 2009 Creative Freelancer Conference in San Diego, I enrolled in a marketing coaching group led by Ilise Benun. After our coaching sessions ended, I continued a weekly discussion, by phone, with two others from the group, Tricia Okin and Dianne Rohlkohl. Each week we analyze the...

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Working with a Designer

Posted by on 11:54 am in Blog, Newsletter, Uncategorized | 0 comments

… and creating award winning design   Resolution Creative recently received a Gold Aster Award in the category of multilingual healthcare marketing for a poster designed for VNA Health Care. The Aster Awards are given for excellence in healthcare marketing. I have won awards in the past for work with VNA Health Care and Midwest Heart Specialists. Both of these organizations were regular clients over the last eight years, with whom I worked closely in creating their marketing communications. Award winning work is possible when there...

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Resolution Creative wins 2015 Aster Award for Multilingual Health Care Advertising

Posted by on 2:45 pm in Blog, Newsletter, Uncategorized | 0 comments

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014. Resolution Creative was recognized in the category of multilingual advertising. The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and are...

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What Story Can You Tell with An Infographic?

Posted by on 1:36 pm in Blog, Newsletter, Uncategorized | 0 comments

There’s been a lot of buzz in the design world about infographics the past few years. An infographic can simplify a boring or complex subject, making it visually engaging and easier to understand. 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 faster than text. How did I learn this? Through numerous infographics. Shown here is an infographic Resolution Creative designed for a data consultant. Since an infographic is a picture, it is easy to share via social media. If it is well designed, and...

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Keep It Simple

Posted by on 10:39 am in Blog, Design Blog, Newsletter | 0 comments

You’ve probably heard that phrase at some point in your life, but how many businesses apply this principle to their website? If a website has too much information, or unnecessary images, it may obstruct your message and drive your audience away. According to Manta, websites should be uncluttered and easy to navigate. Keep it simple: your copy should be concise, and use white space between your images and text to improve readability and create a pleasing online experience. Your professionalism will be communicated through your copy and the...

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I’ve never tried this beer before, because the label uses Comic Sans.

Posted by on 3:10 pm in Design Blog, Newsletter | 0 comments

  (Or, don’t look like an amateur.) During lunch at a local brew pub last week, my son Ben observed “I’ve never tried this beer before, because the label uses Comic Sans.” While Ben is an admitted beer snob, he is not a designer, so this piqued my curiosity. Designers are known to mock the use of the Comic Sans font. There’s even a group, “Ban Comic Sans.” I asked why the use of Comic Cans bothered him. “It shows the company did not care enough to hire a professional designer. It’s looks amateurish. If the company is not...

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What is YOUR Business Resolution?

Posted by on 9:32 am in Blog | 0 comments

Did you know that just 8% of people achieve their New Year’s Resolutions? You may start with the best intentions, but people often fail at achieving the desired outcome. According to Forbes.com, to keep resolutions your goals should be specific. Instead of making a vague promise to “improve my website”, you might also include a focused plan of what needs to be changed on your website and how you will accomplish this. The plan could include where to begin, determining what skills or knowledge may be needed, and then finding...

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VNA Annual Report 2014

Posted by on 7:22 pm in Blog, Design Blog, Newsletter | 0 comments

2014 was a busy year for VNA Health Care. VNA Navigators assisted 115,693 consumers during Open Enrollment under the Affordable Care Act, completing more applications per Navigator than all other Illinois grantees. Resolution Creative designed bilingual posters, fliers and brochures providing information during this process. Part of VNA’s mission is The Triple Aim: improved health improved patient experience reduced cost of care. The 2014 Annual Report designed by Resolution Creative used triangle elements throughout as a motif recognizing...

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Looking Back, Moving Ahead

Posted by on 7:02 pm in Blog, Newsletter | 0 comments

As we plan ahead for 2015, it is also a time for reflection and review. Not just the mistakes, but successes. What types of marketing worked, and what did not? Has there been a change in the products or services offered which may have cause a change in your audience? it is important to review your marketing plan and budget. What worked earlier in 2014 may no longer be as effective. “Those who cannot learn from history are doomed to repeat it.” George Santayana Technology changes usually translates to changes to your website....

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Happy Thanksgiving

Posted by on 9:35 am in Blog, Uncategorized | 0 comments

Every day is a time for reflection and counting my blessings. Good health, a loving family, my friends. 2014 has been a good year, and there’s many reasons to be grateful this Thanksgiving. My wonderful clients, who trust me to communicate their message The creative community, where I find advice, collaboration, and inspiration The recognition I have received this past year for both my client work and fine art endeavors Another successful year for my fundraiser, Old Fat Guy Idol, raising over $4500 for Susan G. Komen – Chicago The...

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